As we know, the major studios have the product to attract buyers (both in terms of quality and quantity). That's why they don't have to sell, but merely take orders. But what about the indies? What do they have to do to navigate and find revenue in the jungle that the TV business has become? more»
If NATPE could attract more European, Canadian and Asian-Pacific buyers, the U.S. studios would most likely abandon all other pre-Los Angeles Screenings markets to focus on the Miami, Florida market in January. Better yet, if the market were held in mid-February, the timing would be perfect for mid-season replacement series and new winter productions. more»
Mexico is a rich economy, which makes it a good advertising market. Its economy is the second largest in South America and the 13th largest in the world. It is also a market in which television dominates advertising, with 58 percent of all Mexican advertising being claimed by the two commercial broadcast groups: Televisa and TV Azteca. more»
As our friend Russ Kagan (those who don't know Russ raise their hands!) says when greeting friends, "didn't you get the memo [about wearing the pink Ralph Lauren Polo shirt]?"
Before I get to the issue at hand, let me digress and go on the record about the most popular outfit for the typical stylish international TV executive, of which I'm a convert: more»
The first thing that you’ll notice is that, with a simple search, you have access to the full spectrum of our industry: From A (as in Advertising) to Z (as in TV Poland executive Zak).
To us at VideoAge, television is more than an industry; it is a universe of stars (vice-presidents) superstars (CEOs) and quasars (chairmen) from the world of politics, regulations, sociology, psychology, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, piracy, new technology, etc., including the good ’ole days.
VideoAge makes complex new technological topics digestible to non-geeks and rich technophobes. more»