June/July 2015

June July 2015
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my2cents

Welcome...

To VideoAge’s site. The first thing that you’ll notice is that, with a simple search, you have access to the full spectrum of our industry: From A (as in Advertising) to Z (as in TV Poland executive Zak).

To us at VideoAge, television is more than an industry; it is a universe of stars (vice-presidents) superstars (CEOs) and quasars (chairmen) from the world of politics, regulations, sociology, psychology, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, piracy, new technology, etc., including the good ’ole days.

VideoAge makes complex new technological topics digestible to non-geeks and rich technophobes.

VideoAge offers its 2¢ worth of editorials and book reviews, but the latter is available only on hard copy because we don’t want to sound too intellectual. After all, VideoAge has been the bread and butter (sans cholesterol) of international television since 1981. In 1982, VideoAge even introduced the concept of dailies at TV and film markets, much to the chagrin of its competitors, such as Variety and The Hollywood Reporter.

VideoAge’s hard-biting editorial has been known, at times, to lose advertisers, but not their admiration. Indeed VideoAge is a pure editorial vehicle to the point of not having an ad sales staff; only editorial people. In effect, companies call in to buy advertising space in VideoAge, because of its editorial, Dailies and its aggressive blanket distribution. VideoAge doesn’t find redeeming values in vertical integration, consolidation, monopolies, cartels, deregulation, and dominant positions. VideoAge loves the film and television industries, and values competition, fairness, opportunities for all, innovation and equal playing fields.

All of this has been available to all on the Web at the click of a mouse since 1997. Thank you for your continued patronage.

Dom Serafini