June/July 2010
Volume 30 No. 5

January 2010 Cover
View complete issue as a PDF»

Water Cooler


Check out the Water Cooler, the coolest weekly news report in the business. Each week, VideoAge’s intrepid reporters will tackle a topic of interest to the industry. We want to compete with VideoAge’s challenging “My 2¢” editorials, so expect “frank and direct” reporting. Our goal isn’t to report first, but to report best. The Water Cooler doesn’t just generate questions, it gives answers. click here»

Advertising

MIPCOM Issue and Daily, Deadline is September 15.

Online Advertising Specs

Different-sized rectangular banners are available for run-of-site advertising, as well as special content sponsorship in the VideoAge Daily E-beat newsletter. Contact us for availability and rates.

Digital Artwork Print Specs

(All dimensions are width x height)

FULL PAGE

10 5/8" x 14 3/16" - 27cm x 36cm trim

JUNIOR PAGE

7 1/4" w x 9" h - 18.5cm x 23cm (no bleed)

FRONT COVER

7 1/4" w x 6 1/4" h - 18.5cm w x 16cm (no bleed)

BACK COVER

10 5/8" x 14 3/16" - 27cm x 36cm trim

CENTER SPREAD

21 1/4" x 14 3/16" - 54cm x 36cm trim

For bleed ads, add 1/4" (1cm) beyond trim on each side.

Live copy area 10" x 14"; live copy 3/8" from trim edge. Saddle-stitched binding with some issues perfect-bound.

Digital files can be supplied on CD or uploaded on our FTP server.

Please refer to insertion order for FTP instructions.

A proof is required for all insertions. Fax a reduced copy (65%) of the ad to (212) 734-9033 at the same time of FTP upload. A color copy of the ad must be submitted with your CD, please clearly mark disc with advertiser name and run date.

CDs to be sent to:
VideoAge
216 East 75 Street #PW
New York NY 10021
Attn: Production

Preferred Formats: QuarkXpress, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat PDF. All logos, pictures and graphics must be saved as EPS or TIFF files; all screen and printer fonts must be included. All colors must be converted to CMYK.

Streaming Video, Video e-mail For VideoAge Advertisers: Your promos now can be seen on VideoAge’s website, e-mailed to buyers

Advertisers who place ad(s) in either VideoAge Monthly or VideoAge Daily will have an opportunity for an up-to-3-minute audiovisual promo to be made available through streaming media, on VideoAge’s web site for the duration of one month, at a marginal cost.

In addition, the same promo will be e-mailed to buyers once a month (in alphabetical order) in batches of five. Next to the clip, the e-mail will contain the company’s website address and a way to e-mail the promo to others).

This viral e-mail is ideal to invite buyers to visit companies’ stands during markets by enticing them with a visual promo.

The idea behind VideoAge’s full service plan is for buyers to reach VideoAge’s advertisers through print media, website, streaming media and e-mails.

Specifications:

  • The self-contained promo must be sent to VideoAge’s NY offices* on a stand-alone DVD, 30 days prior to the issue’s publication date.
  • Cost to VideoAge advertisers is an additional $1,000 net per issue. For non-advertisers, cost per issue is $4,500.

For more information, email Dom Serafini at dsvideoag@aol.com
or 1-212-288-3933

*216 East 75 St., Suite PW, New York, NY 10021, USA