June/July 2014

June July 2014
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Cover Stories

Branded Content in Italy: Many Brands, No Content

TCAThe art of financing media content is a difficult one, and the idea of getting corporations to foot a portion of the bill isn’t new. Product placement is one of the oldest hats in the film and television industry, more»
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Rotana Is Not Just A Rare Saudi Tree: It’s A Family of Popular Arab TV Channels

canadaAt the most recent MIP-TV, VideoAge was approached by Middle Eastern TV consultant Elie Kawkabani to introduce a media group that is not well known outside the Gulf Region, but has an impressive TV channel lineup and audience following: The Rotana Group. more»
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New U.S. TV Season Pilots Screened For CEE Buyers Now Seen as a Plus

netflixFor the fourth consecutive year, NATPE Europe will open its doors to the major U.S. studios, allowing them to use the marketplace for one of their road trip stops across various countries. The screenings will showcase the pilots of the new U.S. TV season to CEE buyers who did not attend last month’s L.A. Screenings. more»
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My Two Cents

I recently overheard an American tourist (flying back from a cruise) at the Delta check-in counter at Nice airport (code name NCE) say: “We’re in Nice, they’re French; they don’t have to be nice.” more»
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Welcome To VideoAge!

The first thing that you’ll notice is that, with a simple search, you have access to the full spectrum of our industry: From A (as in Advertising) to Z (as in TV Poland executive Zak).

To us at VideoAge, television is more than an industry; it is a universe of stars (vice-presidents) superstars (CEOs) and quasars (chairmen) from the world of politics, regulations, sociology, psychology, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, piracy, new technology, etc., including the good ’ole days.

VideoAge makes complex new technological topics digestible to non-geeks and rich technophobes. more»


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